From a childminders, into a small nursery, Chuckles Childcare has grown from strength to strength. During this time the team developed strong working relationships with families. Caroline and the team have been proud that the cohorts of children who have graduated, have started school as resilient, confident and well-balanced individuals. We were tasked with the challenge of ensuring that all the qualities of Caroline and the team had a visual signature that connected with her target market. This was achieved with people focused photography and a strong graphic palette.